Marketing & Branding
There is a reason Dunkin' Donuts® is recognized by 97 percent of the people in the United States— great brands are strengthened by great marketing. The Dunkin' Donuts system benefits from our regional and national advertising and marketing platforms.
Entertainment Weekly magazine recently named the Dunkin' Donuts' long-running "Time to Make the Donuts" television advertising campaign the 35th best in history! Our "America Runs on Dunkin'" campaign has garnered national acclaim, including "Best Repositioning Campaign of the Year" in 2006 by QSR Magazine.
Dunkin' Donuts advertising fund contributes to:
- TV, radio, and print advertisements;
- Point of purchase materials;
- Local and national promotions;
- Stadium and arena advertisements; and
- Public relations opportunities.
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