We're a proven brand with successful, loyal franchisees.
Learn more about the power of Dunkin'.
With almost 120 years of franchising experience, Dunkin' Brands is home to two of the world's most recognized, beloved franchises:
Dunkin' Donuts and Baskin-Robbins
Both brands share the same vision: deliver high quality food and beverages quickly, affordably and conveniently in a welcoming environment.
We're a market leader in sales of hot, decaffeinated and flavored coffee, iced coffee, bagels, donuts and muffins.*
*According to THE NPD Group/CREST®, YE June 2012, for the year ending June 2012, Dunkin Donuts had the #1 share of regular, decaffeinated, and flavored hot coffee, iced coffee, donut, bagel and muffin servings in quick service restaurants.
Our customers love us. They stick with Dunkin’ at the highest rate in the QSR industry.*
*Brand Keys Customer Loyalty Index (2006 - 2012)
We have a team of experienced, dedicated franchising support professionals, including a Franchising Manager, Real Estate Manager, Construction Manager, Operations Manager, Field Marketing Manager, and many others. You can count on them to help you every step of the way-- from site selection, construction and training to operations, marketing and management.
That's even in markets where Dunkin' doesn't have stores yet. Our extensive branding and marketing efforts pay off.
*According to CBIG Awareness Omnibus Study, 2012
To broaden consumer reach and recognition, Dunkin’ Donuts partners with other prominent and respected brands, including Hess, JetBlue®, Smucker's®, and Keurig®.
Seven days a week, 365 days a year, we're serving the majority of U.S. workers at least one cup of the coffee they’ve come to depend on. We’re also constantly innovating how we serve them, with new types of coffee creations and flavors, limited time offers, and other products we know our guests will love.
We're dedicated to serving our local communities - from feeding the hungry and supporting children's health and wellness, to ensuring our neighborhoods are safe and secure. Learn more.
We aim to be recognized as a company that responsibly serves our guests, franchisees, employees, communities, business partners, and the interests of our planet.
We're passionate about offering our guests delicious products they will enjoy, giving them plenty of menu options, and providing accurate nutrition information so they can make informed choices.
From our employees and franchisees to the farmers who grow our coffee, we believe in treating everyone with respect and fairness.
1950:
Our founder, Bill Rosenberg, launches Dunkin' Donuts
1955:
First franchise agreement signed and executed in Worcester, Massachusetts
1963:
100th Dunkin' Donuts restaurant opens
1966:
Dunkin' Donuts University (DDU) launches
1970:
Our first overseas restaurant opens in Japan
1972:
Munchkins® donut hole treats are introduced
1978:
Our first commercials air on network TV
1979:
1,000th U.S. Dunkin' Donuts opens
1980:
World’s largest Dunkin' Donuts opens in Bangkok,Thailand, with seating for 130
1982:
Our iconic TIME TO MAKE THE DONUTS® advertising campaign debuts
1992:
3,000th U.S. Dunkin' Donuts opens
1996:
Bagels join the menu
1997:
Dunkin' revolutionizes the summer beverage category with Coffee Coolatta® drinks
1999:
8 Billion cups of coffee sold since Dunkin' Donuts was founded
2000:
Dunkin' Donuts celebrates its 50th year with 5,000 restaurants worldwide
2006:
Our popular AMERICA RUNS ON DUNKIN® campaign launches
2007:
Partnerships with Procter & Gamble and Hess move Dunkin' Donuts into non-traditional locations
2009:
BrandWeek Magazine names Dunkin' Donuts Marketer of the Year
2010:
Dunkin' Donuts turns 60 while staying on the move: Bagel Twists launch, our first-ever Times Square Billboard and a plan to open in Russia
2011:
10,000th worldwide restaurant opens in Xi’An, China, a global growth milestone for Dunkin' Donuts
You can always recover from the truth
Always do the right thing, especially when it is tough to do
Own the outcome whether it's good or bad
Share your thoughts without hesitation
Give people their dignity and earn others' respect
Character shows when no one is looking
It's about the team. Never lose sight of those who helped along the way or those less fortunate in our communities.
As a franchisee, you have the opportunity to succeed by consistently following our company values, created by our founder, Bill Rosenberg. Included here are the values you can expect from us and the values we look for in franchise owners.
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"What differentiates Dunkin' Donuts is its commitment to collaborating with franchisees."
- Sunil Rajan |
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"I see the brand's continuing westward expansion as a sign of good things to come, and all stakeholders will benefit."
- John Coughlin |
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"Many of my family members and friends are in the business, and together we operate nearly 700 restaurants. I attribute our success to the way our Brand's franchisees are united and assist each other."
- Robert Branca |
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"The difference between Dunkin' Donuts and other restaurant franchises is that there are loyal customers that will come in seven days a week, twice a day."
- Randy Plante |
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"Dunkin' Donuts was the perfect fit. We loved the products and the concept, and the welcoming response from the communities we're in has been tremendous."
- Gary Gussel |
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"Coffee is the second largest commodity item in the world next to oil. This industry is not just another fad."
- Ram Javia |
When you're a brand as strong as Dunkin' Donuts, your industry takes notice.
Click here to see recent stories
Rated #1 Coffee and Baked goods category Entrepreneur Magazine January 2011 & 2012 |
Rated #1 Airport Franchisor Airport Revenue News February 2012 |
Rated #1 In Customer Loyalty Brand Keys Customer Loyalty Index 2006 -2011 |
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Brand Power
Why Dunkin'? History Values Voices Recognition |
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