Brand Strength

Dunkin' Brands

With almost 120 years of franchising experience, Dunkin' Brands is home to two of the world's most recognized, beloved franchises:

Dunkin' Donuts and Baskin-Robbins

Both brands share the same vision: deliver high quality food and beverages quickly, affordably and conveniently in a welcoming environment.

BRAND STRENGTH

NUMBER ONE IN COFFEE SALES & MORE

We're a market leader in sales of hot, decaffeinated and flavored coffee, iced coffee, bagels, donuts and muffins.*

*According to THE NPD Group/CREST®, YE June 2012, for the year ending June 2012, Dunkin Donuts had the #1 share of regular, decaffeinated, and flavored hot coffee, iced coffee, donut, bagel and muffin servings in quick service restaurants.

BRAND STRENGTH

NUmber one in customer loyalty,
six years runnin'

Our customers love us. They stick with Dunkin’ at the highest rate in the QSR industry.*

*Brand Keys Customer Loyalty Index (2006 - 2012)

Great Support

FIELD BASED SUPPORT PROFESSIONALS

We have a team of experienced, dedicated franchising support professionals, including a Franchising Manager, Real Estate Manager, Construction Manager, Operations Manager, Field Marketing Manager, and many others. You can count on them to help you every step of the way--  from site selection, construction and training to operations, marketing and management.

Great Support

94% Brand awareness*

That's even in markets where Dunkin' doesn't have stores yet. Our extensive branding and marketing efforts pay off. 

*According to CBIG Awareness Omnibus Study, 2012

Great Support

business building
partnerships

To broaden consumer reach and recognition, Dunkin’ Donuts partners with other prominent and respected brands, including Hess, JetBlue®, Smucker's®, and Keurig®.

in-demand products

Coffee is part of the culture

Seven days a week, 365 days a year, we're serving the majority of U.S. workers at least one cup of the coffee they’ve come to depend on. We’re also constantly innovating how we serve them, with new types of coffee creations and flavors, limited time offers, and other products we know our guests will love.

strong principles

community commitment

We're dedicated to serving our local communities - from feeding the hungry and supporting children's health and wellness, to ensuring our neighborhoods are safe and secure. Learn more.

strong principles

we serve responsibly

We aim to be recognized as a company that responsibly serves our guests, franchisees, employees, communities, business partners, and the interests of our planet.

strong principles

We cater to our guests

We're passionate about offering our guests delicious products they will enjoy, giving them plenty of menu options, and providing accurate nutrition information so they can make informed choices.

strong principles

inclusion and diversity matter

From our employees and franchisees to the farmers who grow our coffee, we believe in treating everyone with respect and fairness.

WHY DUNKIN'?

1950's:

1950: 

Our founder, Bill Rosenberg, launches Dunkin' Donuts

 

1955:

First franchise agreement signed and executed in Worcester, Massachusetts

 

1960's:

1963: 

100th Dunkin' Donuts restaurant opens

 

1966:

Dunkin' Donuts University (DDU) launches

 

1970's:

1970:

Our first overseas restaurant opens in Japan

 

1972: 

Munchkins® donut hole treats are introduced

 

1978: 

Our first commercials air on network TV

 

1979: 

1,000th U.S. Dunkin' Donuts opens

 

1980's:

1980: 

World’s largest Dunkin' Donuts opens in Bangkok,Thailand, with seating for 130

 

1982:

Our iconic TIME TO MAKE THE DONUTS® advertising campaign debuts

 

1990's:

1992: 

3,000th U.S. Dunkin' Donuts opens

 

1996:

Bagels join the menu

 

1997: 

Dunkin' revolutionizes the summer beverage category with Coffee Coolatta® drinks

 

1999: 

8 Billion cups of coffee sold since Dunkin' Donuts was founded

 

2000's:

2000: 

Dunkin' Donuts celebrates its 50th year with 5,000 restaurants worldwide

 

2006:

Our popular AMERICA RUNS ON DUNKIN® campaign launches

 

2007: 

Partnerships with Procter & Gamble and Hess move Dunkin' Donuts into non-traditional locations

 

2009: 

BrandWeek Magazine names Dunkin' Donuts Marketer of the Year

 

2010's:

2010: 

Dunkin' Donuts turns 60 while staying on the move: Bagel Twists launch, our first-ever Times Square Billboard and a plan to open in Russia

 

2011:

10,000th worldwide restaurant opens in Xi’An, China, a global growth milestone for Dunkin' Donuts

 

HISTORY

Exhibit Superior Character

Honesty

You can always recover from the truth

Fairness

Always do the right thing, especially when it is tough to do

Responsibility

Own the outcome whether it's good or bad

Transparency

Share your thoughts without hesitation

Respect

Give people their dignity and earn others' respect

Integrity

Character shows when no one is looking

Humility

It's about the team. Never lose sight of those who helped along the way or those less fortunate in our communities.

Values

As a franchisee, you have the opportunity to succeed by consistently following our company values, created by our founder, Bill Rosenberg. Included here are the values you can expect from us and the values we look for in franchise owners.

"What differentiates Dunkin' Donuts is its commitment to collaborating with franchisees." - Sunil Rajan
18 units in FL, NY, GA

"I see the brand's continuing westward expansion as a sign of good things to come, and all stakeholders will benefit." - John Coughlin
6 units in NC

"Many of our family members and friends are in the business, and together we operate nearly 700 restaurants. We attribute our success to the way our Brand's franchisees are united and assist each other." - Robert and Lisa Branca
Approximately 60 units in MA, CT, NY

"The difference between Dunkin' Donuts and other restaurant franchises is that there are loyal customers that will come in seven days a week, twice a day." - Randy Plante
6 units in MA

"Dunkin' Donuts was the perfect fit. We loved the products and the concept, and the welcoming response from the communities we're in has been tremendous." - Gary Gussel
6 units in WI

"Coffee is the second largest commodity item in the world next to oil. This industry is not just another fad." - Ram Javia
9 units in MD

VOICES

Recognition

When you're a brand as strong as Dunkin' Donuts, your industry takes notice.

Click here to see recent stories

Rated #1

Coffee and Baked goods category

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January 2011 - 2014

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Rated #1

In Customer Loyalty

Brand Keys Customer Loyalty Index

2006 - 2013