DUNKIN’

2025 FRANCHISE INCENTIVES
FOR NEW DEVELOPMENT

DUNKIN’

SERVING UP 2024
FRANCHISE INCENTIVES
FOR NEW DEVELOPMENT

Now’s the time to dip into these delicious opportunities to feed

your growth with the best brews and benefits around. Craving

more? Contact our team today!

2025 Incentives
– $212k savings per unit on the NRO Incentive in Select Developing Markets
– $593k savings per unit on the Go West Incentive
– $724k savings per unit on the Brewed for Growth Incentive

Go West	Royalty Fee*	Ad Fund
Sign an SDA for traditional development in a Go West market Meet the required opening date	Y1-Y5: 2.4% Y6-Y8: 3.4% Y9+: 5.9%	Y1-Y5: 2.4% Y6-Y8: 3.4% Y9+: 5.0%

Select Developing Markets	Royalty Fee*	Ad Fund
Sign an SDA for traditional development in a Select Developing Market Meet the required opening date	Y1: 1.9% Y2: 2.9% Y3: 3.9% Y4: 4.9% Y5+: 5.9%	Y1: 2.0% Y2: 3.0% Y3: 4.0% Y4+: 5.0%

Brewed for Growth	Royalty Fee*	Ad Fund
Sign an SDA for traditional development in markets designated as Brewed for Growth Opening timeline of development agreement cannot exceed 5 years Offer only available in 2025	Y1-Y5: 1.9% Y6-Y8: 2.9% Y9+: 5.9%	Y1-Y5: 1.9% Y6-Y8: 2.9% Y9+: 5.0%

Dunkin'/Jimmy John's New Multi-Brand**	Payment to Franchisee^
Open a new Dunkin'/Jimmy John's multi-brand location (not currently in pipeline) Applies to traditional locations only Must be opened by 12/31/2027	$50,000 $75,000 for locations in California

Non-Traditional College/University***

Open a new Dunkin' non-traditional campus location within 2 miles of an existing traditional location. Free term extension for up to 10 years for the existing traditional location once non-traditional location opens. Total term not to exceed 20 years.

Non-traditional location must open before 12/31/26

Veteran Franchise Program**

$10,000 Royalty credit per commitment

Applicable to honorably discharged military veterans who hold a majority ownership interest in the franchise and are new to the brand on their first development agreement up to $100,000.

Join the Dunkin’ Family

See our 2025 Franchise Disclosure Document for details.

*Early Open Incentive: 0% Royalty from store opening to required open date (up to 12 months), and then incentive rates kick in

**Can be combined with other incentives.

***Franchisee's traditional site must be the closest existing Dunkin' to the campus. Example - if there is a Dunkin' owned by another franchisee that is closer to campus, you do not qualify. Non-traditional location must be a full offering (most products and not self-serve).

^Payment made upon store opening

IMPORTANT CONDITIONS TO RECEIVE INCENTIVES: For each Restaurant, the fee reductions set forth above,
as applicable, will apply only if you satisfy the following conditions:

a. You build the Restaurant in the design, to the specifications, and at the location approved by us in accordance with the Development Agreement and/or the Franchise Agreement; b. Within one hundred twenty (120) days after the Restaurant first opens for business, you provide us with a report, in the format containing the information that we reasonably specify, identifying the amounts that you spend in various categories relating to the development and opening of the Restaurant; and c. You open the Restaurant by the Required Opening Date. For the avoidance of doubt, if you fail to meet any of the conditions stated above for any Restaurant the fee reductions above will not apply under the Franchise Agreement for the Restaurant
only, and you will pay the standard fees for the entire term of that Restaurant's Franchise Agreement.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.